Ready Pac Bowls scattered

the challenge

In the face of increased competition, Ready Pac Foods needed to refresh the Bistro brand and packaging to protect their position as a market leader. Once this fundamental brand need was met, the total 360 marketing ecosystem needed to follow to have one single voice, proposition & uniqueness to drive equity & brand & sales.

our role

PACKAGING

DIGITAL

NEW PRODUCT DEVELOPMENT

ACTIVATIONS

POINT OF SALE

our ambition

Our approach centralized how critical it was to modernize without
alienating brand loyalists. We created a core visual device with
supporting graphic elements. The result? We've built brand equity while
reinforcing the brand pillars of ease, accessibility, and freshness to be
easily identifiable and coveted on shelves.
Ready Pac social image
Ready Pac social image
Ready Pac social image

outcome

Not only was the distribution protected against competition, the brand continues to show strong growth with extensions in brand expansion of new user occasions, new innovations across news states & a fresh advertising campaign.

impact

Revitilization of a brand making it easier than ever
for people to recycle while eating well.
Our bowls are 100% recycle-ready